Natura Pet Foods (Innova Evo California Natural) Acquired by Procter & Gamble (Eukanuba Iams)
Thursday, May 6th, 2010Somewhat surprising news in the pet food biz today, as Procter & Gamble announced it’s acquiring Natura Pet Products, makers of Innova, Evo, California Natural, Healthwise, Mother Nature, and Karma pet foods, which will join the company’s existing Eukanuba and Iams pet food brands.